On behalf of the ItMedia advertising agency team, we are pleased to recommend 10 books that will help you better understand how the internet works and glean useful insights:
Webmaster’s Spider and Other Stories – Michael Baylis
This book introduces you to web development, from the basics of HTML, CSS and JavaScript, to explaining the principles of search engines and SEO.
The Design of Everyday Things – Donald Norman
In this book, the author examines the fundamentals of design, explaining the process of creating websites and applications.
Influence: The Psychology of Persuasion – Robert Cialdini
The book reveals the principles of influence and persuasion by exploring the psychological factors that influence users’ decisions in an online environment.
Copywriting for the Internet. Cum să scrii texte pentru site, blog și social media – Kat Hood
This book covers the basics of copywriting , teaching you how to create effective and compelling copy for websites, blogs and social media.
Algorithms: Design and Application – Michael T. Goodrich, Robert L. Forest
The book examines the basic algorithms and data structures underlying the technologies, explaining how they are used to process information and solve problems.
How the Internet Works – Preston Grall, Mark Stewart
The authors explain the basics of how the Internet works, including data transmission, security, web servers and other aspects of network infrastructure.
Web Analytics 2.0 – Avinash Kosik
The book provides an introduction to web analytics and explains how to collect and analyze website visitor data to make sound marketing decisions.
The Art of Computer Programming for the Web – Donald Knuth
The author presents the basic algorithmic concepts and programming principles involved in developing Web applications and handling Web data.
Social Network Analysis, Visualization, and Security – Ioannis Kostera
This book provides an overview of social network analysis techniques, explores creator tools and security issues in social media.
The Future of the Internet – Jonathan Zittrain, Jessica Davey
This book explores various aspects of the future of the internet, including technological change, the impact on society and the economy, and privacy and regulatory issues.
The recommended books will help you deepen your understanding of different aspects of the internet, from its technical structure and operation to its impact on marketing, analytics, social media and the economy.
