Dynamic advertising on Facebook + Instagram
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Website development
Business promotion
Dynamic Facebook and Instagram advertising is a powerful boost to the success of your online store. Thanks to its automation and optimization capabilities, dynamic ads are easily scalable for large volumes of products and wide audiences, making it the perfect tool for online stores with a diverse assortment of products in any topic! The ads are shown as Facebook and Instagram ads.
Don’t miss the opportunity to maximize your advertising budget!
What is included in the cost?
Setting up the “Product Catalog”
We integrate our developed code into your website, which, based on your database, creates a catalog for Facebook and Instagram, with all the products of your website.
The catalog contains the following information: product name, description, image, category, stock quantity, price, discounted price and link to the product.
Automatic update of “Product Catalog”
Our script automatically updates your product catalog every two hours. If you change any information, this product will be updated in the catalog, which allows you to show only current information in the ads.
If you indicate on the site that the product is no longer in stock, advertising will automatically stop showing this product in ads, which allows you to significantly save budget.
Product Recommendation feature
Using the “Product Recommendations” feature, we’ll fine-tune targeting to audiences interested in products similar to yours.
This type of advertising allows you to show relevant products to users who have not yet visited your website or app. This is achieved thanks to the algorithms of Facebook and Instagram, which analyzes the interests of users, their visited sites and pages, as well as the products viewed on other resources. You get access to customers who don’t know about your website yet but are definitely interested in your products.
Setting up the Facebook Pixel analytics system
By fine-tuning Facebook Pixel on the site, we are setting up events.
Viewing content – when a user explores items in the store catalog.
Add to cart – when the user selects items to purchase and adds them to the cart.
Purchase – the final step when the user makes a purchase of an item on the site.
Setting up “Dynamic Remarketing”
Thanks to the analytics system, we know exactly what actions visitors take on the site and show them only relevant advertising.
Showing relevant products to users who have already shown interest in your store or similar products increases the likelihood of a purchase by multiples.
Potential customers are shown products they have viewed on your website on Facebook and Instagram.
Similar products from the same category that he viewed are shown.
Products he added to his cart are shown.
No ads are shown to the user if they have made a purchase.
Advertising budget of $460 / sales of $111,000
Case Biser.md | Online store in Moldova
Period from February 27, 2024 to March 27, 2024, service dynamic Facebook and Instagram ads. One of our best cases with an incredible result.
Advertising budget of $2,262 / sales of $21,071
Case Pernamea.md | Online store of children’s goods in Moldova.
Period from March 1, 2024 to March 28, 2024, the service is dynamic advertising on Facebook and Instagram. Advertising takes into account only formalized sales on the website, orders by phone and attracted customers to the offline store are not counted in these statistics.
Examples of advertisements
List of works
- We will audit the advertising activities of your competitors.
- An audit of your advertising account.
- We will make a promotion strategy.
- We'll customize the conversions needed for dynamic advertising.
- We integrate the code into the website to create a product catalog.
- We will set up automatic updating of the product catalog.
- We will discuss which product categories you want to predominantly promote.
- We'll set up an advertising account.
- We will categorize the advertising budget.
- We segment audiences and segment ad campaigns.
- We analyze the advertising account on a weekly basis.
- Optimize your advertising account on a weekly basis.
- Monthly report of work performed outlining the success of advertising campaigns.
Dynamic advertising on Facebook + Instagram
Reviews on itmedia
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