Case Myskin | from 13 000 lei to 596 000 lei in a month | Full cycle of promotion on the Internet
Promotion of online cosmetics store in Moldova | Myskin
Site: Myskin.md
Cost of maintenance: 5900 lei per month + 5% of sales
Maintenance period: 1 month
Result: Online sales skyrocketed from 13,307 lei per month to 596,646 lei per month!
Services Provided: Contextual advertising in Google | Facebook advertising | Instagram advertising | Seo promotion | SMM | SMM
Period before the start of quarantine
Period February 2020.
The online store is only three months old. The site is used mainly as a catalog of goods, rare sales online, mostly people go to the offline store. Advertising budget is minimal, only contextual advertising, SMM and seo promotion are involved.
Advertising budget: 7000 lei per month.
Number of online orders: 25 per month.
Average check: 532 lei.
Amount of orders: 13,307 lei.
A quarantine has been declared
Offline stores are closing. The only chance to stay afloat is to go online. There is no work, and employees need to be paid salaries or fired. Realizing the situation, our advertising agency Itmedia offered a graceful way out of the situation. A full cycle of online store promotion for only 5900 lei + 5% of sales, guaranteeing a profit. Quarantine is the time of unusual solutions, and the client accepted our conditions.
Time for action
Considered period April 2020.
Activities performed: Creation of Facebook catalog with data feed of all products.
Creation of Google data feed with all products.
Creating remarketing audiences for Google and Facebook.
Preparation of advertising banners.
Running dynamic remarketing in Google CMMS.
Launching dynamic remarketing in Facebook and Instagram.
Set up ad campaigns to attract cold audiences on Google CMMS and Facebook + Instagram.
Facebook, Instagram, and Google remarketing ad campaigns are set up on audiences:
1) Viewed the product, but did not buy it.
2) Added to cart, but did not buy.
3) Started checkout.
4) Buyers in 30 days, with the exclusion of the audience of buyers in 10 days. On average, a second purchase does not occur until 10 days after the last purchase.
Facebook and Instagram feeds result
The result exceeded all our expectations, and any expectations of the client himself too!
Facebook and Instagram advertising budget: $1,120.
Number of orders: 529. Amount of orders: $18,298.
Out of a $1,120 advertising budget, we made $18,298 and that’s just from Facebook + Instagram.
General results
Facebook and Instagram advertising budget: $1,120.
Google Ads advertising budget: $997.
Number of orders: 994, more than half from Facebook and Instagram.
Amount of orders: 596,646 lei.
Price of attracting one client: 35 lei.
Average check: 600 lei.
From the advertising budget of 35,000 lei, we closed orders for 596,646 lei.
We attracted a new audience, used all the hot traffic channels, led from context, poured traffic from banners, caught up with remarketing in Google CMC, Instagram and Facebook, customers could not hide from us. The online store became a full-fledged sales channel.
When others were closing down, our client increased income 20 times!
