Colours play an important role in creating effective online banners. In this article we will look at some of the most popular colours that advertising agency ItMedia uses when creating online banner ads.
Red
Red is associated with energy, passion and power. It captures attention and conveys strong emotions.
Orange
Orange is associated with joy, warmth and optimism. It shows a sense of encouragement. Orange is used to highlight promotions, discounts and special offers.
Yelllow
Yellow is associated with sunshine, happiness and optimism and is often used to highlight the positive aspects of products/services and to draw attention to promotions or special offers.
Green
Green is associated with nature, freshness and health. It evokes a sense of calm and harmony. Green is used to promote organic products, healthy lifestyles and sustainable development.
Blue
Blue is associated with seriousness, trust and professionalism. It conveys peace and confidence. Blue is used in advertising financial services, technology and business.
Purple
Purple is associated with luxury, creativity and intrigue. It is the definition of elegance and is used in advertising for premium goods and services, cosmetics and designer products.
Pink
Pink is associated with femininity, tenderness and romance, it exudes warmth and comfort. Pink is used to promote products and services that appeal to a female audience.
Black
Black is associated with luxury, elegance and power. It evokes stability and authority. Black is appropriate in promoting premium, high-quality products/services.
White
White is associated with purity, simplicity and neutrality. It fits perfectly in minimalist advertising campaigns.
Multicolor combination
The combination of different colours creates an effect of contrast, harmony or dynamics.
ItMedia’s team carefully analyses the psychology of colour and applies it effectively to online banner advertising. The choice of colours depends on the purpose of the advertisement, the target audience and the message communicated.
