{"id":5193,"date":"2023-12-27T11:09:41","date_gmt":"2023-12-27T08:09:41","guid":{"rendered":"https:\/\/itmedia.md\/?p=5193"},"modified":"2024-01-04T12:15:35","modified_gmt":"2024-01-04T09:15:35","slug":"cum-sa-faci-o-strategie-de-email-marketing","status":"publish","type":"post","link":"https:\/\/itmedia.md\/ro\/cum-sa-faci-o-strategie-de-email-marketing\/","title":{"rendered":"Cum s\u0103 faci o strategie de email marketing"},"content":{"rendered":"\n

Defini\u021bi-v\u0103 obiectivele de email marketing<\/h2>\n\n\n\n

\u00cenainte de a \u00eencepe, defini\u021bi obiectivele strategiei dumneavoastr\u0103. Acestea pot fi cre\u0219terea v\u00e2nz\u0103rilor, fidelizarea clien\u021bilor, promovarea de noi produse sau cre\u0219terea notoriet\u0103\u021bii m\u0103rcii. Obiectivele clare v\u0103 vor ajuta s\u0103 v\u0103 concentra\u021bi eforturile asupra sarcinilor corecte.<\/p>\n\n\n\n

Construi\u021bi o baz\u0103 de abona\u021bi<\/h2>\n\n\n\n

O baz\u0103 de abona\u021bi este fundamentul unui marketing prin e-mail de succes. Colecta\u021bi adrese de e-mail prin intermediul formularelor de pe site, al promo\u021biilor \u0219i al altor metode. Este important ca abona\u021bii s\u0103 opteze pentru a primi informa\u021biile dumneavoastr\u0103.<\/p>\n\n\n\n

Crea\u021bi con\u021binut valoros<\/h2>\n\n\n\n

Con\u021binutul dvs. trebuie s\u0103 fie valoros \u0219i interesant pentru abona\u021bii dvs. Diversifica\u021bi-v\u0103 informa\u021biile – oferi\u021bi promo\u021bii, articole utile, actualiz\u0103ri de produse.<\/p>\n\n\n\n

Determinarea timpului optim de expediere<\/h2>\n\n\n\n

Cerceta\u021bi comportamentul abona\u021bilor dumneavoastr\u0103 \u0219i stabili\u021bi momentul optim pentru a trimite mesaje. Acest lucru poate depinde de ora din zi, de ziua s\u0103pt\u0103m\u00e2nii \u0219i chiar de ofertele dvs. specifice.<\/p>\n\n\n\n

Segmenteaz\u0103-\u021bi audien\u021ba<\/h2>\n\n\n\n

\u00cemp\u0103r\u021bi\u021bi-v\u0103 baza de abona\u021bi \u00een segmente \u00een func\u021bie de interesele, comportamentul sau statutul acestora. Acest lucru v\u0103 va permite s\u0103 trimite\u021bi mesaje mai bine direc\u021bionate \u0219i mai eficiente.<\/p>\n\n\n\n

Automatizarea proceselor<\/h2>\n\n\n\n

Utiliza\u021bi automatizarea pentru a trimite mesaje la anumite momente sau ca r\u0103spuns la anumite ac\u021biuni ale abona\u021bilor. Acest lucru v\u0103 ajut\u0103 s\u0103 economisi\u021bi timp \u0219i v\u0103 asigur\u0103 c\u0103 mesajele dvs. sunt relevante. <\/p>\n\n\n\n

Punerea la punct a unei strategii de marketing prin e-mail necesit\u0103 aten\u021bie la detalii, dar, dac\u0103 este realizat\u0103 corect, poate \u00eembun\u0103t\u0103\u021bi considerabil rela\u021biile cu clien\u021bii \u0219i cre\u0219te eficien\u021ba companiei dvs.<\/p>\n\n\n\n\n <\/span>\n <\/span>\n <\/span>\n <\/span>\n Detalii\n <\/a>\n","protected":false},"excerpt":{"rendered":"

Defini\u021bi-v\u0103 obiectivele de email marketing \u00cenainte de a \u00eencepe, defini\u021bi obiectivele strategiei dumneavoastr\u0103. Acestea pot fi cre\u0219terea v\u00e2nz\u0103rilor, fidelizarea clien\u021bilor, promovarea de noi produse sau […]<\/p>\n","protected":false},"author":1,"featured_media":5213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-categoria-generala"],"yoast_head":"\nCum s\u0103 faci o strategie de email marketing \u0219i s\u0103 ai succes - Itmedia<\/title>\n<meta name=\"description\" content=\"Punerea la punct a unei strategii de marketing prin e-mail necesit\u0103 aten\u021bie la detalii, poate \u00eembun\u0103t\u0103\u021bi considerabil rela\u021biile cu clien\u021bi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itmedia.md\/ro\/cum-sa-faci-o-strategie-de-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cum s\u0103 faci o strategie de email marketing\" \/>\n<meta property=\"og:description\" content=\"Punerea la punct a unei strategii de marketing prin e-mail necesit\u0103 aten\u021bie la detalii, poate \u00eembun\u0103t\u0103\u021bi considerabil rela\u021biile cu clien\u021bi.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/itmedia.md\/ro\/cum-sa-faci-o-strategie-de-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Itmedia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/itmedia.md\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-27T08:09:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-04T09:15:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/itmedia.md\/wp-content\/uploads\/2023\/12\/deniksd_Email_marketing_digital_art_519d19ef-b196-41ae-8d9f-78491a21d488.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/itmedia.md\/ro\/cum-sa-faci-o-strategie-de-email-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/itmedia.md\/ro\/cum-sa-faci-o-strategie-de-email-marketing\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/itmedia.md\/#\/schema\/person\/ad697eb9f3586498c68700879c67c8a0\"},\"headline\":\"Cum s\u0103 faci o strategie de email marketing\",\"datePublished\":\"2023-12-27T08:09:41+00:00\",\"dateModified\":\"2024-01-04T09:15:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/itmedia.md\/ro\/cum-sa-faci-o-strategie-de-email-marketing\/\"},\"wordCount\":299,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/itmedia.md\/#organization\"},\"image\":{\"@id\":\"https:\/\/itmedia.md\/ro\/cum-sa-faci-o-strategie-de-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/itmedia.md\/wp-content\/uploads\/2023\/12\/deniksd_Email_marketing_digital_art_519d19ef-b196-41ae-8d9f-78491a21d488.png\",\"articleSection\":[\"Categoria general\u0103\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/itmedia.md\/ro\/cum-sa-faci-o-strategie-de-email-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/itmedia.md\/ro\/cum-sa-faci-o-strategie-de-email-marketing\/\",\"url\":\"https:\/\/itmedia.md\/ro\/cum-sa-faci-o-strategie-de-email-marketing\/\",\"name\":\"Cum s\u0103 faci o strategie de email marketing \u0219i s\u0103 ai succes - 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