{"id":4280,"date":"2023-07-25T14:04:52","date_gmt":"2023-07-25T11:04:52","guid":{"rendered":"https:\/\/itmedia.md\/?p=4280"},"modified":"2024-01-04T16:06:48","modified_gmt":"2024-01-04T13:06:48","slug":"cum-se-creeaza-identitatea-online-a-companiei","status":"publish","type":"post","link":"https:\/\/itmedia.md\/ro\/cum-se-creeaza-identitatea-online-a-companiei\/","title":{"rendered":"Cum se creeaz\u0103 identitatea online a companiei"},"content":{"rendered":"\n

Identitatea online a unei companii joac\u0103 un rol esen\u021bial \u00een succesul prezen\u021bei sale online. Aceasta prezint\u0103 valorile \u0219i unicitatea companiei, \u0219i ajut\u0103 la crearea unei conexiuni cu publicul \u021bint\u0103. \u00cen aceast\u0103 postare, vom analiza modul \u00een care este pl\u0103smuit\u0103 identitatea online.<\/p>\n\n\n\n

Definirea strategiei de brand<\/h2>\n\n\n\n

Primul \u0219i cel mai important pas \u00een crearea identit\u0103\u021bii online a companiei este definirea strategiei de brand. Aceasta include definirea misiunii, valorilor \u0219i obiectivelor companiei, precum \u0219i a ofertei sale unice pe pia\u021b\u0103. O strategie de brand ajut\u0103 la determinarea modului \u00een care compania dore\u0219te s\u0103 fie perceput\u0103 \u00een mediul online.<\/p>\n\n\n\n

Crearea logo-ului \u0219i a identit\u0103\u021bii vizuale<\/h2>\n\n\n\n

Logo-ul trebuie s\u0103 fie unic, memorabil, s\u0103 reflecte valorile \u0219i caracterul companiei. Identitatea vizual\u0103 include alegerea paletei de culori \u0219i a elementelor de design care vor fi folosite la crearea materialele online, inclusiv pe site-ul web, pe re\u021belele de socializare, \u00een publicitate.<\/p>\n\n\n\n

Dezvoltarea site-ului web<\/h2>\n\n\n\n

Designul site-ului web, paleta de culori \u0219i con\u021binutul trebuie s\u0103 fie aliniate strategiei companiei. Site-ul trebuie s\u0103 fie u\u0219or de utilizat, informativ \u0219i s\u0103 reflecte valorile companiei. Acest lucru permite vizitatorilor s\u0103 interac\u021bioneze  eficient cu compania \u0219i s\u0103 ob\u021bin\u0103 informa\u021biile de care au nevoie despre produsele sau serviciile acesteia.<\/p>\n\n\n\n

Prezen\u021ba \u00een re\u021belele sociale<\/h2>\n\n\n\n

Un brand trebuie s\u0103 fie prezent \u00een mod activ pe re\u021belele de socializare, aleg\u00e2nd platformele potrivite pentru publicul s\u0103u \u021bint\u0103. Acest lucru ajut\u0103 la consolidarea imaginii companiei \u0219i la crearea unei comunit\u0103\u021bi active \u0219i loiale de clien\u021bi.<\/p>\n\n\n\n

Marketingul de con\u021binut<\/h2>\n\n\n\n

Crearea unui plan de creare a con\u021binutului: articole, videoclipuri sau infografice, ajut\u0103 la consolidarea pozi\u021biei unei companii ca surs\u0103 de informa\u021bii autorizat\u0103 \u0219i de \u00eencredere.<\/p>\n\n\n\n

Agen\u021bia de marketing online ItMedia v\u0103 ajut\u0103 s\u0103 dezvolta\u021bi identitatea online pentru compania dumneavoastr\u0103. Contacta\u021bi-ne ast\u0103zi \u0219i \u00eencepe\u021bi s\u0103 c\u00e2\u0219tiga\u021bi de m\u00e2ine!<\/p>\n\n\n\n\n <\/span>\n <\/span>\n <\/span>\n <\/span>\n Detalii\n <\/a>\n","protected":false},"excerpt":{"rendered":"

Identitatea vizual\u0103 include alegerea paletei de culori \u0219i a elementelor de design care sunt folosite la crearea materialele online, inclusiv pe site-ul web.<\/p>\n","protected":false},"author":1,"featured_media":4281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-4280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ro"],"yoast_head":"\nCum se creeaz\u0103 identitatea online a companiei - Itmedia<\/title>\n<meta name=\"description\" content=\"Identitatea vizual\u0103 include alegerea paletei de culori \u0219i a elementelor de design care sunt folosite la crearea materialele online, inclusiv pe site-ul web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itmedia.md\/ro\/cum-se-creeaza-identitatea-online-a-companiei\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cum se creeaz\u0103 identitatea online a companiei\" \/>\n<meta property=\"og:description\" content=\"Identitatea vizual\u0103 include alegerea paletei de culori \u0219i a elementelor de design care sunt folosite la crearea materialele online, inclusiv pe site-ul web.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/itmedia.md\/ro\/cum-se-creeaza-identitatea-online-a-companiei\/\" \/>\n<meta property=\"og:site_name\" content=\"Itmedia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/itmedia.md\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-25T11:04:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-04T13:06:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/itmedia.md\/wp-content\/uploads\/2023\/07\/the-online-identity-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/itmedia.md\/ro\/cum-se-creeaza-identitatea-online-a-companiei\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/itmedia.md\/ro\/cum-se-creeaza-identitatea-online-a-companiei\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/itmedia.md\/#\/schema\/person\/ad697eb9f3586498c68700879c67c8a0\"},\"headline\":\"Cum se creeaz\u0103 identitatea online a companiei\",\"datePublished\":\"2023-07-25T11:04:52+00:00\",\"dateModified\":\"2024-01-04T13:06:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/itmedia.md\/ro\/cum-se-creeaza-identitatea-online-a-companiei\/\"},\"wordCount\":327,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/itmedia.md\/#organization\"},\"image\":{\"@id\":\"https:\/\/itmedia.md\/ro\/cum-se-creeaza-identitatea-online-a-companiei\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/itmedia.md\/wp-content\/uploads\/2023\/07\/the-online-identity-1.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/itmedia.md\/ro\/cum-se-creeaza-identitatea-online-a-companiei\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/itmedia.md\/ro\/cum-se-creeaza-identitatea-online-a-companiei\/\",\"url\":\"https:\/\/itmedia.md\/ro\/cum-se-creeaza-identitatea-online-a-companiei\/\",\"name\":\"Cum se creeaz\u0103 identitatea online a companiei - 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