{"id":2687,"date":"2021-10-02T10:05:43","date_gmt":"2021-10-02T07:05:43","guid":{"rendered":"https:\/\/itmedia.md\/?p=2687"},"modified":"2023-07-26T14:00:58","modified_gmt":"2023-07-26T11:00:58","slug":"case-marketing-myskin-vanzari-crescute","status":"publish","type":"post","link":"https:\/\/itmedia.md\/ro\/case-marketing-myskin-vanzari-crescute\/","title":{"rendered":"Case Marketing Myskin | V\u00e2nz\u0103ri crescute de la 13000 pana la 596000 lei pe lun\u0103!"},"content":{"rendered":"\t\t
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Cazul Myskin | de la 13 000 lei la 596 000 lei pe lun\u0103<\/span><\/strong> | Un ciclu complet de promovare pe Internet<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Promovarea magazinului online de produse cosmetice \u00een Moldova | MySkin<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Site: Myskin.md<\/a><\/strong><\/p>

Costul \u00eentre\u021binerii<\/span>: 5900 lei pe lun\u0103 + 5% din v\u00e2nz\u0103ri<\/strong><\/p>

Timp de \u00eentre\u021binere: o lun\u0103<\/span><\/p>

Rezultat: V\u00e2nz\u0103rile online au crescut de la <\/span>13 307 lei<\/b> pe lun\u0103 la <\/span>596 646 lei pe lun\u0103!<\/b><\/p>

Serviciile prestate: Publicitatea contextual\u0103 pe Google <\/span>| <\/span>Publicitatea pe Facebook <\/span>| <\/span>Publicitatea pe Instagram <\/span>|<\/span> Promovarea SEO <\/span>| <\/span>SMM\u00a0<\/span>|<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Perioada de \u00eenaintea carantinei<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Perioada: februarie 2020<\/span><\/p>

Magazinul online are numai 3 luni. Site-ul este folosit \u00een general ca un catalog de produse, v\u00e2nz\u0103rile online sunt rare, de obicei oamenii vin \u00een magazinul offline. Bugetul publicitar este minim, e folosit\u0103 numai publicitatea contextual\u0103, SMM \u0219i promovarea SEO.<\/span><\/p>

Bugetul publicitar: <\/span>7000 lei pe lun\u0103<\/b><\/p>

Cantitatea de comenzi online: <\/span>25 pe lun\u0103<\/b><\/p>

Costul mediu al comenzilor: <\/span>532 lei<\/b><\/p>

Suma comenzilor: <\/span>13 307 lei<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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E introdus\u0103 carantina<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Magazinele offline sunt \u00eenchise. Singura posibilitate de a supravie\u021bui e trecerea \u00een online. Lucru nu-i, iar angaja\u021bii trebuiesc pl\u0103ti\u021bi sau concedia\u021bi. \u00cen\u021beleg\u00e2nd problema, agen\u021bia noastr\u0103 de publicitate Itmedia a propus o ie\u0219ire delicat\u0103 din situa\u021bie. Ciclul complet de promovare al magazinului online la doar 5900 lei + 5% din v\u00e2nz\u0103ri, garant\u00e2nd ob\u021binerea unui profit. Carantin\u0103 e o perioad\u0103 a deciziilor neobi\u0219nuite, \u0219i clientul a acceptat condi\u021biile noastre.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Timpul de a ac\u021biona<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Perioada examinat\u0103: aprilie 2020<\/span><\/p>

Lucr\u0103ri executate: Crearea catalogului Facebook cu feed-ul datelor tuturor produselor<\/span><\/p>

Crearea feed-ului datelor Google cu toate produsele.<\/span><\/p>

Crearea unui public al retargentig-ului pentru Google \u0219i Facebook<\/span><\/p>

Preg\u0103tirea bannerelor publicitare<\/span><\/p>

Lansarea retargeting-ului dinamic pe Re\u021beaua de Display Google<\/span><\/p>

Lansarea retargeting-ului dinamic pe Facebook \u0219i Instagram<\/span><\/p>

Setarea campaniilor publicitare pentru atragerea publicului rece pe Re\u021beaua de Display Google, Facebook + Instagram<\/span><\/p>

Au fost setate campaniile publicitare de retargeting pe Facebook, Instagram \u0219i Google ce vizau publicul:\u00a0<\/b><\/p>

1)Care s-au uitat la produs,dar nu l-au cump\u0103rat\u00a0<\/span><\/p>

2)Care au ad\u0103ugat produsul \u00een co\u0219, dar nu l-au cump\u0103rat\u00a0<\/span><\/p>

3)Care au \u00eenceput elaborarea comenzii<\/span><\/p>

4).Cump\u0103r\u0103torii \u00een decurs de 30 de zile, cu excep\u021bia publicului cump\u0103r\u0103torilor \u00een decurs de 10 zile. \u00cen general, a doua cump\u0103r\u0103tur\u0103 are loc peste nu mai pu\u021bin de 10 zile din momentul cump\u0103r\u0103turii precedente.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Rezultatul canalelor Facebook \u0219i Instagram<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Rezultatul<\/b> a dep\u0103\u0219it toate a\u0219tept\u0103rile noastre \u0219i ale clien\u021bilor! <\/span><\/p>

Bugetul publicitar Facebook \u0219i Instagram: <\/span>1120$<\/b><\/p>

Num\u0103rul comenzilor: <\/span>529<\/b>. Suma comenzilor: <\/span>18 298$<\/b><\/p>

Bugetul publicitar de <\/span>1120$ <\/b>noi am transformat \u00een <\/span>18298$<\/b>, \u0219i asta numai cu Facebook + Instagram<\/span>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Rezultatele generale<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Bugetul publicitar Facebook \u0219i Instagram: <\/span>1120$<\/b><\/p>

Bugetul publicitar Google Ads: <\/span>997$<\/b><\/p>

Num\u0103rul comenzilor: <\/span>994<\/b>, mai mult de jum\u0103tate – din Facebook \u0219i Instagram\u00a0<\/span><\/p>

Suma comenzilor: <\/span>596 646 lei<\/b><\/p>

Pre\u021bul atragerii unui client: <\/span>35 lei<\/b><\/p>

Costul mediu al comenzilor: <\/span>600 lei<\/b><\/p>

Din bugetul publicitar de 35 000 lei,noi am gestionat comenzile cu valoarea total\u0103 de <\/span>596 646 lei<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Noi am atras un public nou, am implicat toate canalele fierbin\u021bi de trafic, am atras utilizatorii cu publicitatea contextual\u0103, am adus trafic cu bannerele publicitare, am ajuns cump\u0103r\u0103torii din urm\u0103 cu retargeting-ul pe Re\u021beaua de Display Google, Instagram \u0219i Facebook. Magazinul online a devenit un canal deplin de v\u00e2nz\u0103ri.<\/span><\/p>

Atunci c\u00e2nd alte afaceri s-au \u00eenchis, <\/span>clientul nostru \u0219i-a m\u0103rit profitul de 20 de ori!<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Au fost setate campaniile publicitare de retargeting pe Facebook, Instagram \u0219i Google ce vizau publicul. Din bugetul de 35 000 lei, am generat 596 646 lei.<\/p>\n","protected":false},"author":1,"featured_media":449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-2687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case_uri_marketing"],"yoast_head":"\nCrearea site-ului de la 0 pentru compania My Skyn - Itmedia<\/title>\n<meta name=\"description\" content=\"Au fost setate campaniile publicitare de retargeting pe Facebook, Instagram \u0219i Google ce vizau publicul. 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